FOSTER CITY, Calif. & BROOMFIELD, Colo. — July 22, 2025 — Exabeam, a global leader in intelligence and automation for security operations, today announced that CRN®, a brand of The Channel Company, has recognized Craig Patterson as a finalist in the first-ever CRN Best of the Channel Awards in the Best Channel Visionary of the Year category.
As a finalist, Craig Patterson is being honored for his visionary leadership and unwavering commitment to channel innovation. With more than two decades of experience in channel strategy and ecosystem development, Patterson has consistently delivered scalable, high-impact partner programs. At Exabeam, he brings a highly intentional, insight-driven approach, leading structured partner interviews, gathering internal feedback, and applying proven strategies to shape the Exabeam APEX Partner Program. Patterson’s recognition as a finalist underscores the transformative impact of channel leaders who drive innovation, accelerate growth, and foster long-term partnerships across the IT ecosystem.
In just six months at Exabeam, Craig Patterson transformed the global channel strategy, earning his fourth consecutive recognition as a CRN Channel Chief in 2025. At a company where 97% of revenue comes through partners, his swift impact is especially significant.
Patterson’s achievements are grounded in real partner input, conducting one-on-one interviews, regional outreach, and a comprehensive Voice of the Partner survey. These insights, combined with competitive benchmarking, helped shape a differentiated, market-ready framework that reflects the diverse needs of global partners.
The result is the Exabeam APEX Partner Program — a modern, competency-based framework replacing outdated volume tiers. Designed for VARs, MSPs, and MSSPs, it offers flexible incentives, role-specific support, and scalable rewards to accelerate mutual growth.
“In such a short amount of time, Patterson has elevated our channel program to an exceptional level,” said Pete Harteveld, Chief Revenue Officer at Exabeam. “He’s not only executed with precision but has completely reinvented our approach, transforming it into a modern, partner-first framework that delivers real value. His strategic vision and commitment to partner success have made a measurable impact across the ecosystem. I’m thrilled to congratulate Craig on being recognized as a CRN Best of the Channel recipient. This honor reflects his outstanding leadership and dedication to driving meaningful growth through the channel.”
“We are excited to spotlight the finalists of the first-ever CRN Best of the Channel Awards, representing the channel’s guiding lights for innovation, partnership, and impact,” said Jennifer Follett, VP, U.S. Content, and Executive Editor of CRN, The Channel Company. “These leaders, teams, and companies represent the best of what’s possible—from future-focused strategies and bold leadership to a deep commitment to channel-driven success. We are proud to highlight how their achievements and dedication drive the channel forward.”
The complete list of CRN Best of the Channel Award finalists can be viewed online starting July 22nd at crn.com/best-of-the-channel-awards.
About Exabeam
Exabeam is a leader in intelligence and automation that powers security operations for the world’s smartest companies. As a global cybersecurity innovator, Exabeam provides industry-proven, security-focused, and flexible solutions for faster, more accurate threat detection, investigation, and response (TDIR). Cutting-edge technology enhances security operations center performance, optimizing workflows and accelerating time to resolution. With consistent leadership in AI innovation and a proven track record in security information and event management (SIEM) and user behavior analytics, Exabeam empowers global security teams to combat cyberthreats, mitigate risk, and streamline operations.
Real Intelligence. Real Security. Real Fast.
Learn more at www.exabeam.com
Contacts
Cheyenne Wells
PR for Exabeam
exabeam@10fold.com
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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The Channel Company Contact:
Kristin DaSilva
The Channel Company
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